Reach your business potential
Your success is our success and together we make a difference to WA. That's why it's important that our retail network performs optimally and efficiently and is sustainable long term. So that we can reach our business potential and support you to reach yours, we offer some great initiatives to help you grow your business.
Retailer Development and Relationships
Training
Before starting as a Lotterywest retailer, all prospective owners and managers (including a new manager in an existing outlet) who intend to work in the Lottery Outlet must successfully complete Lotterywest’s ‘Manage a Lottery Outlet’ (MALO) training course. Upon successful completion of our MALO program, we will work with you to provide you with the tools and knowledge to achieve your business goals.
Retail Relationship Officers
You will be assigned to a Retailer Relationship Officer (RRO) as your Lotterywest primary contact. They will provide ongoing support to help you reach your business potential. Business Standards Business Standards outlines our expectations of you while operating a Lotterywest outlet, by focusing on critical areas such as financial management, customer experience, player safety and brand integrity. Business Standards, as defined in the Retail Agreement and Retail Manual, have been categorised into three tiers based on impact, particularly impact to customer experience. Your RRO will work with you regarding any actions required to resolve the issue in the agreed timeframe.
Retailer Engagement Events
These are designed to keep you informed on topics important to running a Lotterywest outlet and provide a forum to share ideas, feedback and insights.
Industry Partners
Through our relationship with industry partners such as the Small Business Development Corporation (SBDC), you will have access to Information, Templates, Tools & Guides to assist in the day to day running of your business.
Retail Image
We assist retailers to maximise sales potential and attract more customers through our retail image standards by:
- Having clear guidelines and specifications for Lotterywest counters, displays and point-of-sale (POS);
- Providing high quality display, point of sale and technology components;
- Ensuring that new or relocated outlets use the updated Lotterywest shopfit design; and
- Improving the in-store customer experience.
See the links below to start your journey to becoming a Lotterywest retailer.
Maintaining the retail image helps identify you as a retailer, attract customers to your store, inform them about our products and as a result, optimise your sales and strengthen brand recognition. You can find out more under section 3 in the Retail Manual.
Lotterywest helps retailers to maintain Retail Presentation Standards by assessing outlets against key elements which include displaying current point of sale through to ensuring that all Lotterywest equipment is functioning correctly.
The Lotterywest Retail Relationship and Retail Image Teams support retailers with the presentation and maintenance of their outlet by providing advice and guidance and where necessary replacement shopfit items.
Lotterywest terminal operations are available 24 hours a day, 7 days a week*.
* subject to scheduled outages that are notified of in advance
Support hours can be found here.
Your success is our success and together we make a difference to WA. That's why it's important that our retail network performs optimally and efficiently and is sustainable long term. So that we can reach our business potential and support you to reach yours, we offer great initiatives to help you grow your business.
Information regarding training requirements can be found in section 2 of our Retail Manual.
There is no cost for training.
Retailer conference
The Lotterywest Retailer Conference is held every two years and is our premier professional development day for retailers. The event agenda includes important business updates from Lotterywest, interactive master classes and presentations from nationally recognised retail industry experts.
Retailer development workshops
Workshops are suitable for owners, store managers and staff. These interactive sessions are customised to best suit your business, providing you and your team with practical skills, knowledge and tools to enhance workplace performance.
What does my money support in WA?
By playing Lotterywest games, you help dreams across the state come to life with all available profits from your Lotto ticket going straight back to the WA community. That’s the Ticket!
In the year 2024-25, we were able to give over $1 billion back to the WA community in grants and prizes. So why not pick up a ticket today and keep WA winning?
We're closer than you think
Your local Lotterywest store could be just around the corner.