Retailer Development and Relationships
Training
Before starting as a Lotterywest retailer, all prospective owners and managers (including a new manager in an existing outlet) who intend to work in the Lottery Outlet must successfully complete Lotterywest’s ‘Manage a Lottery Outlet’ (MALO) training course. Upon successful completion of our MALO program, we will work with you to provide you with the tools and knowledge to achieve your business goals.
Retail Relationship Officers
You will be assigned to a Retailer Relationship Officer (RRO) as your Lotterywest primary contact. They will provide ongoing support to help you reach your business potential. Business Standards Business Standards outlines our expectations of you while operating a Lotterywest outlet, by focusing on critical areas such as financial management, customer experience, player safety and brand integrity. Business Standards, as defined in the Retail Agreement and Retail Manual, have been categorised into three tiers based on impact, particularly impact to customer experience. Your RRO will work with you regarding any actions required to resolve the issue in the agreed timeframe.
Retailer Engagement Events
These are designed to keep you informed on topics important to running a Lotterywest outlet and provide a forum to share ideas, feedback and insights.
Industry Partners
Through our relationship with industry partners such as the Small Business Development Corporation (SBDC), you will have access to Information, Templates, Tools & Guides to assist in the day to day running of your business.
Retail Image
We assist retailers to maximise sales potential and attract more customers through our retail image standards by:
- Having clear guidelines and specifications for Lotterywest counters, displays and point-of-sale (POS);
- Providing high quality display, point of sale and technology components;
- Ensuring that new or relocated outlets use the updated Lotterywest shopfit design; and
- Improving the in-store customer experience.
See the links below to start your journey to becoming a Lotterywest retailer.
