Reach your business potential

Your success is our success and together we make a difference to WA. That's why it's important that our retail network performs optimally and efficiently and is sustainable long term.  So that we can reach our business potential and support you to reach yours, we offer some great initiatives to help you grow your business.

Retailer Incentives and Rewards IconRetailer Development and Relationships

We offer a variety of opportunities to assist you in developing your business.

Retailer Relationship Officers
Upon completion of the New Retailer Foundations Program you will be assigned to a Retailer Relationship Officer (RRO) as your Lotterywest primary contact. They will provide ongoing support to assist you reaching your business potential.

Retail incentives and rewards
Each year, retailers are invited to participate in a number of Sales Sprints that support Lotterywest marketing campaigns.  These are usually two to three weeks long and reward retailers for their sales performance and engagement with Lotterywest.

Retailer engagement events
These are designed to keep you informed on topics important to running a Lotterywest outlet and provide a forum to share ideas, feedback and insights.

Industry partners
Through our relationship with industry partners such as the Small Business Development Corporation (SBDC), you will have access to Information, Templates, Tools & Guides to assist in the day to day running of your business.

Training

Before commencing as a Lotterywest retailer, all prospective owners and managers (including a new manager in an existing outlet) who intend to work in the Lottery Outlet must successfully complete Lotterywest’s ‘Manage a Lottery Outlet’ (MALO) training course. Upon successful completion of our MALO program, we will work with you to provide you with the tools and knowledge to achieve your business goals. Your Retail Relationship Officer (RRO) will cater the support to each retailers individual needs and circumstances. Help is never far away! 

 

Retailer imageRetail Image 

We assist retailers to maximise sales potential and attract more customers through our retail image standards by:

  • Having clear guidelines and specifications for Lotterywest counters, displays and point of sale
  • Providing high quality display, point of sale and technology components
  • Ensuring that new or relocated outlets use the updated Lotterywest shopfit design
  • Improving the in-store customer experience
Getting started

Getting started

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Your application

Your application

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Application and approval

Application and approval

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Frequently Asked Questions

What are the retail image standards?

Maintaining the retail image helps identify you as a retailer, attract customers to your store, inform them about our products and as a result, optimise your sales and strengthen brand recognition. You can find out more under section 3 in the Retail Manual.

How are the retail image standards assessed?

Lotterywest helps retailers to maintain Retail Presentation Standards by assessing outlets against key elements which include displaying current point of sale through to ensuring that all Lotterywest equipment is functioning correctly.

How is the retail image maintained?

The Lotterywest Retail Relationship and Retail Image Teams support retailers with the presentation and maintenance of their outlet by providing advice and guidance and where necessary replacement shopfit items.

What are Lotterywest's terminal operating hours?

Lotterywest terminal operations are available 24 hours a day, 7 days a week*.
* subject to scheduled outages that are notified of in advance

What support hours do Lotterywest operate?

Support hours can be found here.

What support will I get as a Lotterywest retailer?

Your success is our success and together we make a difference to WA. That's why it's important that our retail network performs optimally and efficiently and is sustainable long term. So that we can reach our business potential and support you to reach yours, we offer great initiatives to help you grow your business. 

What training do I need to do?

Information regarding training requirements can be found in section 2 of our Retail Manual.

How much does the training cost?

There is no cost for training.

What development events are available to retailers?

Retailer conference

The Lotterywest Retailer Conference is held every two years and is our premier professional development day for retailers. The event agenda includes important business updates from Lotterywest, interactive master classes and presentations from nationally recognised retail industry experts.


Retailer development workshops

Workshops are suitable for owners, store managers and staff. These interactive sessions are customised to best suit your business, providing you and your team with practical skills, knowledge and tools to enhance workplace performance.

More FAQs

What does my money support in WA?

By playing Lotterywest games, you help dreams across the state come to life with all available profits from your Lotto ticket going straight back to the WA community. That’s the Ticket!

In the year 2023-24, we were able to give over $1 billion back to the WA community in grants and prizes. So why not pick up a ticket today and keep WA winning?

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We're closer than you think
Find a store

We're closer than you think

Your local Lotterywest store could be just around the corner.

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Our Commitment to Play Responsibly

Our Commitment to Play Responsibly

We’re committed to responsible gambling and have achieved the highest level of certification by the World Lotteries Association.

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